Brazilian Rice
The Brazilian Rice project is aimed at promoting Brazilian rice and its derivatives in the international market, through positioning and image-enhancing initiatives, commercial promotion and capacity building among the participating companies.
Created in 2012, the project is developed through a partnership between the Brazilian Rice Industry Association – Abiarroz and the Brazilian Trade and Investment Promotion Agency – Apex-Brasil.
It includes the participation of industries, cooperatives and commercial exporters, with nationwide scope.
Its chief focus at present is on nine priority international markets: Chile, Peru, Cuba, Spain, Saudi Arabia, Jordan, Angola, Nigeria and South Africa.
The project is overseen by a Management Board composed of representatives from participating companies, from the Brazilian Rice Industry Association – Abiarroz, the Brazilian Trade and Investment Promotion Agency – Apex-Brasil, the Rio Grande do Sul Rice Institute – IRGA, the Rio Grande do Sul Federation of Rice Cooperatives – FEARROZ, the Rice Industry Union of the State of Rio Grande do Sul – SINDARROZ and the Federation of Industries of Rio Grande do Sul – FIERGS.