The mission of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) is to foster the competitiveness of Brazilian companies by promoting their internationalization and the attraction of foreign direct investment (FDI) into Brazil.

Apex-Brasil currently supports about 13,000 companies from 81 sectors of the Brazilian economy, which export to more than 200 markets. In partnership with sector associations, the Agency organizes trade promotion initiatives, such as prospective and trade missions, business networking meetings, support in the participation of Brazilian companies in major international fairs and customized tours to foreign buyers and opinion-makers, introducing them to the Brazilian productive structure. Apex-Brasil also releases business and competitive intelligence studies that play a critical role in the decision process when Brazilian companies consider entering the international market.

Apex-Brasil plays a leading role in attracting foreign direct investment (FDI) into Brazil, working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil. The aim is to attract productive capital from foreign companies that may introduce technological innovations and new business management models into Brazil and strengthen supply chains.